I always forget that this part of Friedrichstrasse exists, but walking up to the spotlit bright blue exterior of the BOULANGERIE FRANÇOIS, with all these fancy people queuing up behind the red rope in heels (HEELS! In Berlin!), I wonder why I’m not here more often. I’ve been tempted up here for the opening night of the Boulangerie, which is a week-long bakery pop-up hosted by Grey Goose.
Once inside, we’re treated to beautiful wreaths of French bread, all stamped with the flying goose logo. Baked right here in Berlin, using the best Picardie wheat, that also goes into Grey Goose’s vodka, the bread is soft and crusty, just how I remember it from childhood holidays to Brittany.At the back of the room, behind the super-vintage till, there’s a mysterious door, decorated to look like a bread oven. Once we step through, we realise where all the heels and bow ties have been heading all night.
At the back of the room, behind the super-vintage till, there’s a mysterious door, decorated to look like a bread oven. Once we step through, we realise where all the heels and bow ties have been heading all night.
And it’s some decadence that has been hiding: chandeliers, a bar filled with endless Grey Goose speciality cocktails and a live band playing throughout the night to a room full of cosy sofas, fireplaces and beautiful people. We’re served the classic elderflower-flavoured Grey Goose cocktail, Le Fizz, and delicious French morsels like Tarte Flambée and some amazing chocolate mousse. A select few of us are treated to a private vodka tasting with the creator of Grey Goose, FRANÇOIS THIBAULT, who explains why winter wheat from the north of France makes for a softer, sweeter vodka.
Swanning around with our cocktails in hand, it’s hard to believe this secret, extravagant hideaway will all only be here for one week.